← Markets

Amer Sports, Inc.

AS · NYSE

Market closed$36.44$0.410000 (+1.14%)After hours $35.72 · -1.98%

Key statistics

Previous close$36.03
Open$35.66
Day high$36.51
Day low$35.21
52-week high$42.76
52-week low$28.92
Market cap21.07B
Volume2.62M
Average volume4.08M
P/E ratio33.74
Forward P/E—
EPS1.08
Dividend yield0.00%

Market context

Why it moved

AS shares edged higher as rising oil prices driven by escalating U.S.-Iran tensions and expanded airstrike campaigns threatening Strait of Hormuz shipping lanes boosted energy-related sentiment, offsetting broader market weakness from an AI stock selloff.

Note9jacashflowInstagramGovinfoStockstotrade

What is happening

Recent company-specific developments and publisher coverage.

July 17, 2026Amer Sports closed up modestly, gaining about 1.1% during the regular session before pulling back nearly 2% in after-hours trading, as investors weigh a mixed institutional ownership picture. New 13F filings show HSBC slashed its stake by 94% while C WorldWide Group initiated a 210,326-share position, and Goldman Sachs expanded its holding by 44%. Significant insider selling by both CEOs and the CFO in recent months has drawn scrutiny, though Wall Street remains broadly bullish with a consensus Buy rating and average price target of $48.70, well above current levels, underpinned by the company's strong Q1 beat — EPS of $0.38 vs. $0.31 expected and revenue up 32.1% year over year.

1.1379

July 17, 2026Amer Sports closed up modestly, supported by continued institutional accumulation and strong analyst conviction following its blowout Q1 results. Multiple institutions — including Goldman Sachs (+44%) and True Light Capital (+39.8%) — increased their stakes in Q1, while a consensus Buy rating and average price target of $48.70 suggest significant upside from current levels. The bullish backdrop is tempered by notable insider selling, with the CEO and CFO collectively offloading over $21 million in shares in recent months. In after-hours trading, shares slipped back, giving up the day's gains.

1.1794

July 16, 2026Amer Sports rallied nearly 4%, buoyed by a Seeking Alpha analysis highlighting the company's substantial momentum ahead of rivals, pointing to Q1 revenue that surged 32% year-over-year alongside a 45% jump in Salomon-led direct-to-consumer sales and 60% margins. The gains came amid broad Wall Street optimism — analysts carry a consensus Buy rating with an average price target of $48.70, well above current levels — and growing institutional accumulation, including Goldman Sachs raising its stake by 44% and True Light Capital boosting its position by nearly 40% in Q1. A favorable macro backdrop, including a better-than-expected June CPI report that eased rate-hike fears, also lifted consumer cyclical sentiment.

3.789

July 15, 2026Amer Sports edged slightly higher on Tuesday, closing up modestly as broader markets rallied on a Fed-friendly CPI report showing headline inflation at 3.5%, while the stock gave back gains in after-hours trading, sliding 1.25%. The consumer cyclical leisure sector faced headwinds from escalating U.S.-Iran tensions, which weighed on European travel and leisure stocks, while a rotational strategy analysis flagged weak near- and mid-term sentiment for AS with resistance being tested around the $34.80 level.

0.4685

July 13, 2026Amer Sports shares declined during the regular session and extended losses further in after-hours trading, slumping an additional 3.5% to around $32.96, as broader consumer cyclical headwinds weighed on the stock. A technical analysis note flagged an 'exceptional' short setup with 11.5% downside potential given weak near- and mid-term sentiment, while geopolitical tensions between the U.S. and Iran — which rattled travel, leisure, and consumer discretionary sectors globally — added pressure. Despite a bullish analyst consensus with a $48.70 average price target (roughly 40% upside from recent levels), the stock's high beta of 2.07 makes it particularly sensitive to macro volatility heading into a pivotal week of Q2 earnings and inflation data.

-1.8678

July 10, 2026Amer Sports rallied on Friday, buoyed by a combination of unusual options activity and broad investor optimism around its growth trajectory. Call option volume spiked roughly 60% above average this week, reflecting speculative interest in the premium outdoor brand owner — whose Arc'teryx, Salomon, and Wilson brands delivered a standout Q1 beat (EPS of $0.38 vs. $0.31 estimate, revenue up 32% YoY). Additional tailwinds include the company's recent addition to multiple Russell growth indices and a new U.S.-EU trade deal reducing tariff risk, though analysts note insider selling and a rich valuation as offsetting concerns.

2.7458

July 9, 2026Amer Sports closed essentially flat, holding near $33.87, as investors weigh a wide gap between Wall Street's bullish consensus — 15 Buy/Strong Buy ratings and a $48.70 average price target, with UBS targeting $62 — and recent insider selling that saw both CEOs offload significant stakes in early June. The company's strong Q1 beat (EPS of $0.38 vs. $0.31 est., revenue up 32.1% YoY) and addition to Russell Growth benchmarks reinforce the long-term bull case, though macro headwinds from renewed U.S.-Iran tensions, rising oil prices, and consumer discretionary sector pressure continue to weigh on sentiment.

-0.0295

July 9, 2026Amer Sports closed modestly lower as a broad risk-off selloff swept consumer discretionary names after President Trump declared the Iran ceasefire 'over,' sending oil surging more than 5% and pressuring discretionary spending sentiment. Despite the macro headwind, two positive company-specific developments framed the session: Amer Sports was added to multiple Russell growth indices — including the Russell 1000 Growth and Russell Midcap Growth — potentially boosting index-linked institutional ownership, and analysts highlighted the stock as a direct beneficiary of the new U.S.-EU trade deal, which lowers tariff uncertainty across a key trade corridor for its Arc'teryx, Salomon, and Wilson brands through 2029.

-0.4408

MarketBeat · July 17, 2026Amer Sports, Inc. $AS Shares Sold by Hsbc Holdings PLCMarketBeat · July 17, 2026C WorldWide Group Holding A S Buys Shares of 210,326 Amer Sports, Inc. $ASSeeking Alpha · July 15, 2026Amer Sports: Picking Up Substantial Momentum Ahead Of RivalsRetail Dive · May 21, 2026Amer Sports CFO: No visibility on tariff refundsTradingView · May 19, 2026Amer Sports Q1 Earnings Call HighlightsSimply Wall Street · March 31, 2026Amer Sports (NYSE:AS) Stock Forecast & Analyst PredictionsCIO Dive · March 30, 2026Why Amer Sports is all in on IT modernizationAmer Sports · March 25, 2026CEO Letter to Shareholders 2025
Mt Newswire · June 5, 2026Amer Sports Insider Sold Shares Worth $17,210,450, According to a Recent SEC Filing
Mt Newswire · June 3, 2026Amer Sports Insider Sold Shares Worth $465,764, According to a Recent SEC Filing
Mt Newswire · June 2, 2026Amer Sports Insider Sold Shares Worth $7,656,766, According to a Recent SEC Filing
Mt Newswire · May 28, 2026Amer Sports Insider Sold Shares Worth $3,867,726, According to a Recent SEC Filing
Benzinga · May 20, 2026Truist Securities Maintains Buy on Amer Sports, Raises Price Target to $50
Benzinga · May 20, 2026UBS Maintains Buy on Amer Sports, Raises Price Target to $62
Mt Newswire · May 20, 2026UBS Adjusts Amer Sports Price Target to $62 From $60, Maintains Buy Rating
Mt Newswire · May 20, 2026Deutsche Bank Adjusts Amer Sports PT to $52 From $50, Maintains Buy Rating

Peers

S&P 500SPX · $7,457.69-1.01%NIKE, Inc.NKE · $43.76-1.82%adidas AGADS.DE · €181.10-1.01%Columbia Sportswear CompanyCOLM · $63.50-1.29%Lululemon Athletica Inc.LULU · $116.33-2.07%On Holding AGONON · $37.20-2.62%Tapestry, Inc.TPR · $141.46-1.89%Ralph Lauren CorporationRL · $380.45-1.97%Gildan Activewear Inc.GIL · $54.08+0.93%Levi Strauss & Co.LEVI · $24.36-2.52%The Swatch Group AGSWGAF · $257.420.00%Callaway Golf CompanyCALY · $19.38-0.36%