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Victoria's Secret & Co.

VSCO · NYSE

Market closed$81.47$-0.910000 (-1.10%)After hours $78.62 · -3.50%

Key statistics

Previous close$82.38
Open$80.79
Day high$84.48
Day low$80.04
52-week high$87.36
52-week low$17.53
Market cap6.47B
Volume309.61K
Average volume2.66M
P/E ratio42.21
Forward P/E—
EPS1.93
Dividend yield0.00%

Market context

Why it moved

VSCO shares edged lower amid broad market pressure and a sell signal triggered earlier in the week from a pivot top point, with falling momentum and limited positive catalysts weighing on the stock.

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What is happening

Recent company-specific developments and publisher coverage.

July 17, 2026Victoria's Secret shares closed modestly lower on the regular session and extended further in after-hours trade, declining an additional ~3.5% to around $78.62, significantly underperforming the broader consumer discretionary sector (XLY essentially flat in after-hours). The after-hours drop amplifies a difficult day as broader market sentiment turned risk-off, with tech-led selling, escalating U.S.-Iran military strikes threatening Strait of Hormuz oil flows, and Netflix's disappointing Q3 forecast weighing on consumer names. The stock has rallied sharply since a noted turnaround in late 2025—gaining over 113% from October to March 2026—leaving it vulnerable to profit-taking amid macro headwinds.

-1.1046

July 16, 2026Victoria's Secret shares tumbled during the regular session and continued declining in after-hours trading, significantly underperforming the consumer discretionary sector (XLY down just 0.15% after hours) and the broader market. The sell-off comes amid a broader rotation away from high-momentum consumer names, as VSCO had surged over 113% from its October 2025 lows before smart money began rotating out around the $62–$84 range. With Q2 earnings season in full swing and consumer cyclicals broadly lagging the market over the past 12 months, investors appear to be reassessing stretched valuations in apparel retail turnaround stories, even as Morningstar highlights the apparel subsector as particularly attractive for long-term value.

-3.022

July 15, 2026Victoria's Secret closed up over 3% during the regular session, approaching its 52-week high of $87.36, before pulling back sharply in after-hours trading — falling nearly 7% to around $78.62. The regular-session rally built on the stock's remarkable multi-month turnaround from under $30 last October, with the brand benefiting from improving fundamentals and a new wholesale partnership with Lulu's Fashion Lounge. The after-hours reversal came against a backdrop of mixed consumer discretionary sentiment, with the broader XLY sector flat in extended trading while VSCO diverges sharply — potentially reflecting profit-taking near 52-week highs or company-specific after-hours news.

3.1311

July 14, 2026Victoria's Secret rallied nearly 4% during the regular session, buoyed by bullish analyst coverage — with analysts at The Globe and Mail flagging the stock as a top Consumer Cyclical pick alongside Wolverine World Wide. In after-hours trading, shares are giving back those gains, sliding over 4%, as broader macro headwinds weigh on sentiment, including renewed U.S.-Iran tensions, elevated oil prices, and lingering Fed rate hike fears. The broader consumer discretionary sector (XLY) is also modestly lower in after-hours. Meanwhile, ongoing activist pressure from BBRC International, which has been contesting Victoria's Secret's investor presentations, keeps corporate governance dynamics in focus for investors.

3.7225

July 11, 2026Victoria's Secret closed modestly higher, outperforming consumer cyclical peers, as Zacks named the stock its 'Bull of the Day' with a Rank #1 (Strong Buy) rating, citing one of retail's most compelling turnaround stories. The company has strung together four consecutive quarters of positive comparable sales, raised full-year guidance to $7.03–$7.13B in net sales, and seen analyst EPS estimates for fiscal 2026 surge from $3.49 to $4.61 — implying ~54% year-over-year earnings growth. The positive sentiment is further bolstered by a broader apparel sector tailwind, with peers like Aritzia posting 43% revenue growth and Levi Strauss raising its annual outlook.

1.8178

July 9, 2026Victoria's Secret edged down slightly in after-hours trading, having closed modestly lower on the session, as geopolitical tensions surrounding the U.S.-Iran conflict weighed on consumer cyclical stocks broadly. Zacks named Victoria's Secret its 'Bull of the Day' on July 9, highlighting it as a Zacks Rank #1 Strong Buy and one of retail's most convincing turnaround stories, driven by a wave of upward earnings estimate revisions following a strong Q1 2026 beat that included 15% net sales growth and significant margin expansion across core intimates, PINK, and Beauty.

-0.4375

July 9, 2026Victoria's Secret shares fell roughly 2% as a broader risk-off selloff swept consumer cyclical stocks after President Trump declared the U.S.-Iran ceasefire 'over,' sending oil prices surging over 5% and weighing on discretionary retail names. The stock closed below $77, underperforming as apparel peers including Lululemon and Urban Outfitters also plummeted on the geopolitical shock; the consumer discretionary sector ETF (XLY) also closed lower amid the macro-driven risk aversion. The pullback comes despite a strong fundamental backdrop for the company, including a Q1 2026 earnings beat featuring 15% net sales growth and double-digit gains across core intimates, PINK, and Beauty, with analysts having raised price targets meaningfully following the results.

-2.0319

July 6, 2026Victoria's Secret & Co. gained on Monday after Morgan Stanley reinstated coverage with an Overweight rating and a $99 price target, implying significant upside from current levels. The bullish analyst call highlighted international expansion as a key growth driver, with the company's overseas business seeing growing contributions — a theme investors are increasingly watching as the brand pursues its next leg of growth. Shares closed up roughly 1.5%, though they slipped back in after-hours trading, broadly in line with a muted consumer discretionary sector.

1.4796

Glossy · July 17, 2026Victoria’s Secret Pink’s Gen-Z-focused holiday strategy, with president Ali DillonSimply Wall Street · July 17, 2026Is Victoria's Secret (VSXY) Comfort-First PINK Marshmallow Line the Key to Its Brand Reset?USA Today · July 16, 2026The Victoria's Secret fashion show is making a big move to a new citySeeking Alpha · July 16, 2026Victoria's Secret becomes top quant-rated consumer discretionary stock ahead of Q2 earnings (F:NYSE)Stock Titan · June 2, 2026Victoria’s Secret pulls in $1.56B this quarter, raises 2026 goalsQuiver Quantitative · May 20, 2026Victoria's Secret & Co. Highlights Operational Success and Urges Shareholders to Support Board Nominees Amid Disruptive Campaign by BBRC | VSCO Stock NewsSimply Wall Street · May 15, 2026Victoria's Secret Director Exit Puts Governance And AI Board Plans In FocusInvesting.com · May 5, 2026Victoria’s Secret board rejects investor’s board seat demand By Investing.com
Benzinga · July 6, 2026Morgan Stanley Reinstates Overweight on Victoria's Secret, Announces $99 Price Target
Benzinga · July 6, 2026Victoria's Secret Partnership Boosts Regina Miracle's Profit
Mt Newswire · June 11, 2026Victoria's Secret Re-elects Independent Chair Donna James, All Directors
Benzinga · June 8, 2026JP Morgan Maintains Overweight on Victorias Secret & Co. Common Stock, Raises Price Target to $88
Benzinga · June 4, 20265 Earnings Winners Flying Under The Radar
Benzinga · June 3, 2026Telsey Advisory Group Maintains Outperform on Victorias Secret & Co. Common Stock, Raises Price Target to $90
Mt Newswire · June 3, 2026Victoria's Secret's Risk-Reward Profile Likely More Balanced Now, UBS Says in Downgrade
Benzinga · June 3, 2026Goldman Sachs Maintains Neutral on Victorias Secret & Co. Common Stock, Raises Price Target to $84

Peers

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