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The Procter & Gamble Company

PG · NYSE

Market closed$149.96$-1.54 (-1.02%)After hours $150.21 · +0.17%

Key statistics

Previous close$151.50
Open$153.01
Day high$154.32
Day low$149.31
52-week high$167.25
52-week low$137.62
Market cap349.20B
Volume6.62M
Average volume9.04M
P/E ratio21.61
Forward P/E17.08
EPS6.94
Dividend yield+2.84%

Market context

Why it moved

Procter & Gamble shares declined modestly as major indexes closed weak ahead of big tech earnings reports, with broad-based selling pressure across consumer staples amid cautious market sentiment in a narrow trading range session.

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What is happening

Recent company-specific developments and publisher coverage.

July 18, 2026Procter & Gamble closed modestly lower as a broader risk-off session—driven by an AI selloff in semiconductor and tech stocks, ongoing U.S.-Iran military tensions, and Netflix's disappointing forecast—pushed investors into defensive consumer staples earlier in the day before the sector reversed. Despite early outperformance as a safe-haven play (XLP initially rose ~0.62% intraday), P&G shares ultimately retreated alongside the broader market pullback. Underpinning the longer-term investment case, the company reported full-year fiscal 2026 sales of $84.3 billion with diluted EPS of $6.83, declared its 70th consecutive annual dividend increase at $1.0885/quarter, beat Q4 EPS estimates ($1.59 vs. $1.56 consensus), and retained a JPMorgan Overweight rating with a $162 price target—while UBS cautioned the consumer staples sector faces a "tricky" quarter ahead.

-1.0165

July 17, 2026Procter & Gamble rose sharply, outperforming both the broader market and the consumer staples sector (XLP +2.6%) as investors rotated into defensive names amid a tech-driven selloff — with AI and chip stocks under renewed pressure and the Nasdaq declining 0.8%. The session's gains were further supported by P&G's declaration of a $1.0885 quarterly dividend, marking its 70th consecutive annual dividend increase, while JPMorgan maintained its Overweight rating with a $162 price target. The stock also faces a near-term catalyst with an upcoming earnings release, ahead of which analysts are watching for progress against tariff headwinds and plans for roughly 7,000 job cuts.

2.3168

July 16, 2026Procter & Gamble shares closed modestly higher, outperforming the consumer staples sector (XLP) and the broader S&P 500, as investors positioned ahead of the company's fiscal Q4 earnings report on July 29. The session was buoyed by a softer-than-expected June CPI print (3.5% vs. 3.8% expected), which eased near-term Fed rate hike fears — a tailwind for defensive dividend stocks like P&G. Investor focus remains on how the company will navigate roughly $1 billion in after-tax cost headwinds from oil-driven commodity inflation and logistics disruptions, which are expected to weigh on Q4 EPS (est. ~$1.42, down 4% YoY), though analysts see this as the trough before a reacceleration. P&G also declared its quarterly dividend of $1.0885/share (payable Aug. 17), reinforcing its 70-consecutive-year streak of dividend increases, while plans to cut ~7,000 jobs signal ongoing efforts to offset tariff-related margin pressure.

1.3212

July 15, 2026Procter & Gamble shares declined roughly 1.5% as a broader consumer staples selloff weighed on defensive stocks, with the XLP sector ETF also closing lower amid geopolitical-driven oil price volatility and macro uncertainty. Investors are increasingly focused on P&G's upcoming July 29 fiscal Q4 earnings report, where EPS is expected to fall roughly 4% year-over-year due to a ~$150M after-tax cost headwind tied to Middle East-driven commodity and logistics pressures — though analysts view the trough as largely priced in, with a consensus Moderate Buy rating and an average price target of $161.42. On the positive side, P&G confirmed its quarterly dividend at $1.0885 per share payable August 17, reinforcing its Dividend King status, while multiple institutional investors continued to build positions in the stock.

-1.5165

July 14, 2026Procter & Gamble shares edged higher, outperforming a broadly weaker market as Middle East tensions—renewed U.S.-Iran hostilities and spiking oil prices—drove investors toward defensive consumer staples. P&G's appeal as a Dividend King, its recently raised quarterly dividend of $1.0885 per share (~3.0% yield), and a beat on Q3 EPS ($1.59 vs. $1.56 est.) kept institutional interest firm, with multiple managers boosting stakes. Attention now turns to the fiscal Q4 earnings report on July 29, where oil-driven cost headwinds are expected to weigh on EPS, though analysts (Moderate Buy consensus, $161.42 avg. target) view the trough as largely priced in.

0.9045

July 11, 2026Procter & Gamble closed essentially unchanged, holding steady as investors weigh its defensive appeal against a backdrop of geopolitical uncertainty from the U.S.-Iran conflict and sector headwinds signaled by peer PepsiCo's warning of higher commodity costs and softening North American demand. Analyst sentiment remains broadly constructive — RBC Capital reiterated a Buy with a $167 price target, and B of A Securities maintains a Buy despite trimming its target to $166 — while the company's recent earnings beat ($1.59 EPS vs. $1.56 est.), 7.4% revenue growth, and raised dividend to $1.0885/quarter continue to anchor its Dividend King status.

0.1294

July 10, 2026Procter & Gamble shares edged lower, underperforming the broader consumer staples sector as geopolitical tensions dominated market sentiment. The escalating U.S.-Iran conflict — with Trump declaring the ceasefire 'over' and fresh exchanges of strikes threatening Strait of Hormuz shipping flows — reignited inflation fears and weighed on defensive names. Despite the macro headwinds, PG's fundamental backdrop remains intact: the company recently beat EPS estimates ($1.59 vs. $1.56 expected), raised its quarterly dividend to $1.0885/share, and lifted FY2026 guidance to $6.83–$7.09 EPS, with analysts maintaining a Moderate Buy consensus and a $161.47 average price target.

-1.0445

July 9, 2026Procter & Gamble shares fell nearly 3% as escalating Middle East tensions upended what had been a favorable environment for consumer staples. President Trump declared the U.S.-Iran ceasefire 'over,' sending oil prices surging more than 5% and triggering a broad risk-off selloff — reversing Tuesday's defensive-sector tailwind when PG had risen over 2%. Adding pressure, Goldman Sachs cut its price target on PG to $152 from $155 (maintaining a neutral rating), putting it squarely at current levels and signaling limited near-term upside. Analysts flagged ongoing tariff headwinds and supply chain compliance costs as additional concerns, even as PG's most recent quarter beat EPS estimates at $1.59 and the company raised its quarterly dividend to $1.0885 per share.

-2.8478

Seeking Alpha · July 17, 2026The AI selloff sends investors back to the oldest Dow Jones stock on the books (PG:NYSE)Simply Wall Street · July 17, 2026How Procter & Gamble’s Latest Dividend Declaration Will Impact Procter & Gamble (PG) InvestorsThe Business Journals · July 16, 2026Procter & Gamble drops plans for distribution center, lists 175 acres in Placer County for saleInvesting.com · January 14, 2026P&G warns shareholders about Potemkin’s below-market mini-tender offer
Benzinga · July 16, 2026JP Morgan Maintains Overweight on Procter & Gamble, Lowers Price Target to $162
Mt Newswire · July 16, 2026JPMorgan Adjusts Price Target on Procter & Gamble to $162 From $164, Maintains Overweight Rating
Mt Newswire · July 14, 2026Procter & Gamble Keeps Quarterly Dividend at $1.0885 a Share, Payable Aug. 17 to Holders of Record July 24
Benzinga · July 10, 2026B of A Securities Maintains Buy on Procter & Gamble, Lowers Price Target to $166
Mt Newswire · July 8, 2026Goldman Sachs Adjusts Price Target on Procter & Gamble to $152 From $155
Mt Newswire · June 26, 2026Jefferies Adjusts Price Target on Procter & Gamble to $179 From $177, Maintains Buy Rating
Mt Newswire · June 17, 2026Albertsons Launches Media Initiative to Help Brands Produce Scripted Dramas
Benzinga · June 12, 2026Bernstein Initiates Coverage On Procter & Gamble with Market Perform Rating, Announces Price Target of $156

Peers

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