Blue Moon Group Holdings Limited

Blue Moon Group Holdings Limited is a leading China-based consumer defensive company founded in 1992 and headquartered in Guangzhou, Guangdong, that engages in the research, design, development, manufacture, and sale of household cleaning and personal care products. The company operates across three core segments — Fabric Care, Personal Hygiene, and Home Care — offering a broad portfolio that includes laundry detergents, fabric softeners, liquid soaps, kitchen cleaners, bathroom cleaners, disinfectants, and more, primarily marketed under its flagship "Blue Moon" brand alongside Supreme, Jingxiang, and Tianlu. With approximately 6,500 full-time employees and a market capitalization of approximately USD 1.99 billion, the company distributes its products through a robust omni-channel network encompassing major e-commerce platforms, hypermarkets, supermarkets, and traditional offline distributors across all provinces in China. Listed on the Hong Kong Stock Exchange in December 2020 and traded as an ADR on OTC markets in the United States, Blue Moon reported revenue of HK$8.41 billion for the fiscal year ended December 31, 2025, and continues to pursue innovation-driven growth, knowledge-based marketing, and digital transformation as key strategic priorities.