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DoubleVerify Holdings, Inc.

DV · NYSE

Market closed$11.42$-0.380000 (-3.22%)After hours $11.20 · -1.93%

Key statistics

Previous close$11.80
Open$11.81
Day high$11.91
Day low$11.26
52-week high$16.82
52-week low$7.64
Market cap1.75B
Volume1.29M
Average volume3.04M
P/E ratio22.39
Forward P/E—
EPS0.51
Dividend yield0.00%

Market context

Why it moved

DoubleVerify (DV) shares declined as broader market sentiment turned negative amid escalating U.S.-Iran military hostilities disrupting global markets, compounded by analyst skepticism — including Wells Fargo's underweight rating and reduced price target — casting doubt on whether the company's new AI product initiatives can meaningfully accelerate revenue growth.

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What is happening

Recent company-specific developments and publisher coverage.

July 18, 2026DoubleVerify declined amid a broad software sector selloff, compounded by ongoing concerns about AI disrupting digital advertising software budgets. IBM's recent earnings warning — flagging clients shifting spend toward hardware over software — continued to weigh on the sector, while Netflix's disappointing Q3 forecast and escalating U.S.-Iran tensions added to risk-off sentiment. Analysts remain divided on DV's outlook, with recent price targets ranging from $8 to $16, and fresh lobbying disclosures around AI and digital advertising policy drew attention to the regulatory environment the company is navigating.

-3.2203

July 17, 2026DoubleVerify closed essentially flat in the regular session before slipping further in after-hours trading, with shares now down roughly 1.4% in extended trading as the broader technology sector faces pressure from chip stock weakness. Fresh analyst commentary on July 16 highlighted a split investment case for DV: low valuation and expanding AI-driven tools — including strong adoption of its DV Scibids AI platform among Indian advertisers — offer upside, while cooling revenue growth and ongoing software sector headwinds following IBM's preliminary Q2 earnings miss earlier this week weigh on sentiment.

-0.1692

July 16, 2026DoubleVerify closed up nearly 2% — a modest outperformance on a turbulent day for software stocks — as the broader sector was battered by IBM's historic 25% collapse after its Q2 earnings warning revealed clients were shifting IT budgets away from software toward AI hardware and memory. While peers like ServiceNow, Workday, and Salesforce fell 3–6%, DoubleVerify's ad-verification model, less exposed to enterprise software budget reprioritization, showed relative resilience. In after-hours, shares slipped back ~1.9%, tracking the technology sector's cautious tone into the close.

1.8966

July 15, 2026DoubleVerify shares declined amid a broad software sector selloff triggered by IBM's stunning Q2 earnings warning, which revealed that corporate clients are shifting budgets from software to AI hardware and data-center infrastructure. The IBM-driven rout pulled the IGV software ETF down roughly 2%, weighing on ad-tech and measurement platforms like DoubleVerify. Despite the sector headwinds, institutional interest in DV remains notable—Diversified Investment Strategies LLC recently disclosed a new 341,675-share position, and analysts maintain a Moderate Buy consensus with a $15.39 price target, well above current levels.

-2.6029

July 14, 2026DoubleVerify rose roughly 2% in a broadly mixed session, outperforming the technology sector (XLK) as investors responded to continued institutional accumulation — with firms including Vanguard, JPMorgan, and Diversified Investment Strategies recently adding to positions. The stock trades near the midpoint of its 52-week range with a consensus analyst price target of $15.39 (Moderate Buy), offering meaningful upside, though the broader software sector faces a "K-shaped divergence" as AI budgets concentrate on data infrastructure leaders, a headwind for ad-measurement software names heading into Q2 earnings season.

2.0566

July 10, 2026DoubleVerify closed modestly lower, slipping after a week of notable index-driven activity. The stock was reclassified from the Russell 1000 to the Russell 2000 on June 27, shifting its index footprint to the small-cap universe — a move that can reshape institutional ownership and liquidity dynamics. Despite the index demotion, analyst sentiment remains constructive, with a consensus price target of ~$15.39 implying over 30% upside and a majority buy rating among 16 covering analysts. The company's expansion of DV Authentic AdVantage on Meta and TikTok is a key product catalyst investors are watching.

-0.5115

July 10, 2026DoubleVerify jumped nearly 5%, rebounding alongside a broader software sector recovery as investors rotated back into ad-tech and software names after weeks of pressure. The stock's recent reclassification from the Russell 1000 to the Russell 2000 in late June continues to shape its narrative, shifting its institutional ownership profile toward the small-cap universe. Adding a product-level catalyst, DoubleVerify recently expanded its DV Authentic AdVantage suite onto Meta and TikTok, integrating pre-bid protection, AI optimization, and independent measurement on two of the largest social platforms. Analyst consensus carries a $15.39 price target, implying significant upside from current levels, even as broader software stocks continue navigating AI disruption fears.

4.7321

July 8, 2026DoubleVerify Holdings fell nearly 2% as chip-driven tech sector weakness weighed on small-cap software names, even as company-specific developments remained constructive. The stock's recent Russell 2000 reclassification — removed from the Russell 1000 and added to small-cap benchmarks on June 27 — continues to reshape its institutional ownership profile, while its expanded DV Authentic AdVantage rollout across Meta and TikTok signals fresh product traction. Analysts maintain a consensus price target of $13.00, implying roughly 14% upside from current levels, though the stock's steep multi-year decline and modest insider selling have tempered near-term sentiment.

-1.9709

Zacks Investment Research · July 19, 2026AI Advertising Boom Could Reshape DoubleVerify Growth TrendsZacks Investment Research · July 19, 2026DoubleVerify Stock Outlook as Social and AI Growth Accelerate in 2026Simply Wall Street · July 19, 2026DoubleVerify Holdings (DV) Slips With Tech, Is It Still Below Fair Value?GuruFocus · July 18, 2026Is DoubleVerify Holdings Inc (DV) a Bargain After 3.2% Drop? GF Value Says UndervaluedThe Globe and Mail · July 17, 2026Is DV Stock a Buy as Valuation Stays Low and Growth Cools in 2026Simply Wall Street · July 17, 2026Is DoubleVerify’s AI and CTV Expansion Amid Fee Pressure Altering The Investment Case For DV?Quiver Quantitative · July 17, 2026Lobbying Update: $75,000 of DOUBLEVERIFY lobbying was just disclosedMediaNews4U · July 16, 2026DoubleVerify sees growing AI momentum in India as advertisers accelerate adoption of DV Scibids AI™
Mt Newswire · June 22, 2026DoubleVerify Expands AdVantage Solution to Meta and TikTok
Benzinga · June 11, 2026DoubleVerify Launches AI-Powered Brand Suitability Reporting For YouTube Audio Ads Campaign
Mt Newswire · May 18, 2026DoubleVerify Rolls Out AI Content-Level Ad Controls Across Meta Threads Platform
Benzinga · May 12, 2026Wells Fargo Maintains Underweight on DoubleVerify Holdings, Lowers Price Target to $8
Benzinga · May 7, 2026Goldman Sachs Maintains Neutral on DoubleVerify Holdings, Raises Price Target to $12
Mt Newswire · May 7, 2026DoubleVerify Remains Confident in its Business Momentum, Growth Opportunities, RBC Capital Markets Says
Benzinga · May 6, 2026CORRECTION: DoubleVerify Hldgs Q1 Adj. EPS $0.17 Beats $0.06 Estimate, Sales $180.800M Miss $181.415M Estimate
Mt Newswire · May 6, 2026GUIDANCE: (DV) DoubleVerify Holdings, Inc. Expects Q2 Revenue Range $199.0M - $205.0M

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