The Coca-Cola Company

KO · NYSE

Low target$78.00
Average target$88.77
High target$98.00

Analyst ratings

strong_buy · 13 ratings

DateFirmActionRatingPrice target
July 16, 2026UBSMaintainsBuy$98.00
July 14, 2026CitigroupMaintainsBuy$97.00
July 10, 2026B of A SecuritiesMaintainsBuy$95.00
May 21, 2026BarclaysMaintainsOverweight$89.00
May 18, 2026CitigroupMaintainsBuy$91.00
May 18, 2026Wells FargoMaintainsOverweight$90.00
April 30, 2026BarclaysMaintainsOverweight$85.00
April 29, 2026JP MorganMaintainsOverweight$85.00
April 29, 2026TD CowenMaintainsBuy$90.00
April 29, 2026CitigroupMaintainsBuy$90.00
April 29, 2026Evercore ISI GroupMaintainsOutperform$88.00
April 7, 2026UBSMaintainsBuy$90.00
March 30, 2026Deutsche BankMaintainsBuy$86.00
March 16, 2026JefferiesMaintainsBuy$90.00
February 12, 2026BarclaysMaintainsOverweight$70.00
February 11, 2026JP MorganMaintainsOverweight$83.00
February 11, 2026RBC CapitalMaintainsOutperform$87.00
February 11, 2026CitigroupMaintainsBuy$87.00
February 11, 2026UBSMaintainsBuy$87.00
February 11, 2026JefferiesMaintainsBuy$87.00
February 11, 2026Evercore ISI GroupMaintainsOutperform$85.00
February 9, 2026Wells FargoMaintainsOverweight$87.00
February 4, 2026JefferiesMaintainsBuy$88.00
November 7, 2025B of A SecuritiesMaintainsBuy$80.00
October 31, 2025Freedom BrokerMaintainsHold$78.00
October 23, 2025BarclaysMaintainsOverweight$77.00
October 22, 2025TD CowenMaintainsBuy$80.00
October 22, 2025Piper SandlerMaintainsOverweight$81.00
October 22, 2025Wells FargoMaintainsOverweight$79.00
September 25, 2025Wells FargoMaintainsOverweight$75.00
September 11, 2025UBSMaintainsBuy$80.00

Valuation: Is Coca-Cola stock fairly priced or overvalued at current levels?

Bull case

Modern DCF models project a value of $102 per share, representing nearly 30% upside from current prices. Citigroup raised its price target to $97 and maintained a Buy rating, while UBS reiterated a Buy with a $92 target, suggesting the market has not yet fully priced in Coca-Cola's long-term cash flow generation potential.

Bear case

Morningstar assigns Coca-Cola a 2-star rating and a fair value estimate of $66 per share, viewing the stock as overvalued at roughly 24 times 2025 earnings. Benjamin Graham's strict intrinsic value framework places the stock at just $22.64, and Bernstein SocGen's InvestingPro analysis also flags shares as overvalued relative to fair value.

Cost pressures and bottler system resilience amid elevated aluminum prices

Bull case

Management has indicated that 2026 hedging positions are generally in good shape, as the company and its bottlers typically hedge 12 to 18 months out. Coca-Cola's 61.7% gross profit margin and its pure-play beverage focus leave it better positioned than most consumer staples peers to absorb near-term input cost volatility.

Bear case

While crude oil has retreated, aluminum prices have not normalized at the same rate, creating a potential future cost pressure for bottlers — particularly in the U.S., where package mix carries significant aluminum exposure. The bigger concern is not 2026 but potentially 2027–2028 if aluminum remains elevated as hedges roll off.

Organic growth sustainability amid uneven consumer demand and regional pressures

Bull case

Coca-Cola posted 6% organic sales growth in Q1 2025, driven by a 5% price/mix increase and growth across all regions. The company held its full-year 2025 guidance for 5%–6% organic sales growth, supported by zero-sugar innovation, affordability-focused packaging, and a localized supply chain that limits tariff exposure.

Bear case

Bernstein SocGen highlights that the core debate is whether North America mix recovery and global revenue growth management tools can offset an increasingly uneven consumer environment, Mexico tax pressures, and Asia-Pacific affordability investments. Q2 reported top-line growth is expected to look softer than Q1 due to the loss of six extra selling days.