Netflix, Inc.

NFLX · NASDAQ

Low target$70.00
Average target$100.00
High target$135.00

Analyst ratings

strong_buy · 27 ratings

DateFirmActionRatingPrice target
July 17, 2026Goldman SachsMaintainsBuy$94.00
July 17, 2026Piper SandlerMaintainsOverweight$85.00
July 17, 2026JP MorganMaintainsOverweight$85.00
July 17, 2026Morgan StanleyMaintainsOverweight$83.00
July 17, 2026OppenheimerMaintainsOutperform$85.00
July 17, 2026RosenblattMaintainsNeutral$75.00
July 17, 2026Wells FargoMaintainsEqual-Weight$80.00
July 17, 2026Evercore ISI GroupMaintainsOutperform$100.00
July 17, 2026UBSMaintainsBuy$115.00
July 17, 2026WedbushMaintainsOutperform$105.00
July 17, 2026GuggenheimMaintainsBuy$75.00
July 17, 2026BarclaysMaintainsEqual-Weight$80.00
July 17, 2026TD CowenMaintainsBuy$100.00
July 17, 2026BernsteinMaintainsOutperform$95.00
July 17, 2026Pivotal ResearchMaintainsHold$70.00
July 15, 2026GuggenheimReiteratesBuy$120.00
July 14, 2026Morgan StanleyReiteratesOverweight$90.00
July 14, 2026RosenblattMaintainsNeutral$95.00
July 14, 2026BarclaysMaintainsEqual-Weight$85.00
July 13, 2026OppenheimerMaintainsOutperform$100.00
July 13, 2026KeybancMaintainsOverweight$92.00
July 9, 2026CitigroupMaintainsBuy$100.00
July 8, 2026BernsteinMaintainsOutperform$100.00
May 18, 2026B of A SecuritiesReiteratesBuy$125.00
May 15, 2026GuggenheimReiteratesBuy$120.00
April 17, 2026Piper SandlerMaintainsOverweight$115.00
April 17, 2026OppenheimerMaintainsOutperform$120.00
April 17, 2026BarclaysMaintainsEqual-Weight$110.00
April 17, 2026KeybancReiteratesOverweight$115.00
April 17, 2026WedbushReiteratesOutperform$118.00
April 17, 2026RosenblattMaintainsNeutral$95.00
April 17, 2026GuggenheimMaintainsBuy$120.00
April 14, 2026GuggenheimReiteratesBuy$130.00
April 14, 2026KeybancMaintainsOverweight$115.00
April 13, 2026WedbushMaintainsOutperform$118.00
April 6, 2026RosenblattMaintainsNeutral$96.00
April 6, 2026Goldman SachsUpgradesBuy$120.00
March 27, 2026OppenheimerMaintainsOutperform$135.00
March 6, 2026B of A SecuritiesMaintainsBuy$125.00
March 2, 2026JP MorganUpgradesOverweight$120.00
February 27, 2026RosenblattMaintainsNeutral$95.00
February 20, 2026WedbushReiteratesOutperform$115.00
January 27, 2026Freedom BrokerUpgradesBuy$104.00
January 22, 2026Argus ResearchMaintainsBuy$110.00
January 21, 2026OppenheimerMaintainsOutperform$125.00
January 21, 2026Deutsche BankMaintainsHold$98.00
January 21, 2026TD CowenMaintainsBuy$112.00
January 21, 2026Piper SandlerReiteratesOverweight$103.00
January 21, 2026Wolfe ResearchMaintainsOutperform$95.00
January 21, 2026UBSMaintainsBuy$130.00
January 21, 2026WedbushReiteratesOutperform$115.00
January 21, 2026KeybancMaintainsOverweight$108.00
January 21, 2026Canaccord GenuityMaintainsBuy$125.00
January 21, 2026BMO CapitalMaintainsOutperform$135.00
January 21, 2026Morgan StanleyMaintainsOverweight$110.00
January 21, 2026GuggenheimMaintainsBuy$130.00
January 21, 2026RosenblattMaintainsNeutral$94.00
January 21, 2026NeedhamMaintainsBuy$120.00
January 21, 2026Goldman SachsMaintainsNeutral$100.00
January 21, 2026Pivotal ResearchMaintainsHold$95.00
January 16, 2026KeybancMaintainsOverweight$110.00
January 16, 2026RosenblattMaintainsNeutral$105.00
January 15, 2026WedbushMaintainsOutperform$115.00
January 13, 2026TD CowenMaintainsBuy$115.00
December 11, 2025JefferiesMaintainsBuy$134.00
December 9, 2025NeedhamReiteratesBuy$150.00
December 8, 2025Canaccord GenuityMaintainsBuy$152.50
December 8, 2025Pivotal ResearchDowngradesHold$105.00
December 8, 2025RosenblattDowngradesNeutral$105.00
November 28, 2025RosenblattMaintainsBuy$152.00
November 18, 2025BarclaysMaintainsEqual-Weight$110.00
November 18, 2025JP MorganMaintainsNeutral$124.00
October 22, 2025JP MorganMaintainsNeutral$127.50
October 22, 2025Piper SandlerMaintainsOverweight$140.00
October 22, 2025RosenblattMaintainsBuy$153.00
October 22, 2025Canaccord GenuityMaintainsBuy$152.50
October 22, 2025Wells FargoMaintainsOverweight$151.00
October 22, 2025GuggenheimReiteratesBuy$145.00
October 22, 2025WedbushMaintainsOutperform$140.00
October 22, 2025NeedhamReiteratesBuy$150.00
October 3, 2025CitigroupMaintainsNeutral$129.50
September 17, 2025Loop CapitalUpgradesBuy$135.00
September 10, 2025NeedhamReiteratesBuy$150.00

Prediction markets

Live event probabilities associated with this company or market.

Polymarket

Who will close Warner Bros. acquisition?

Paramount

72.5%Volume 1.21M

Engagement metrics transparency and growth durability

Bull case

Netflix CFO Spencer Neumann downplayed engagement concerns, noting healthy membership acquisition and retention trends. Morgan Stanley echoed this sentiment, stating engagement concerns are overblown and that the stock remains undervalued, supporting confidence in Netflix's long-term user loyalty and platform stickiness.

Bear case

Pivotal Research criticized management's decision to reduce engagement disclosures from twice yearly to once annually starting in 2027, calling it 'not a great look.' Barclays warned that Netflix is 'losing narrative control' as investors increasingly question the durability of its growth, reflecting deep skepticism about transparency.

Advertising revenue potential as a sustainable growth driver

Bull case

Wedbush forecasts Netflix's ad revenue will double in the current year despite engagement concerns, while Oppenheimer points to advertising, stronger content, and margin expansion as key catalysts. These firms maintain optimistic ratings, viewing the ad-supported tier as a transformative and underappreciated revenue stream.

Bear case

Barclays maintains an 'Equal Weight' rating and argues that visibility into Netflix's growth drivers for next year remains limited. With weaker growth trends expected to shape the investment narrative, the firm questions whether advertising alone can offset decelerating core subscriber and revenue momentum.

Valuation and near-term upside versus long-term earnings growth

Bull case

A Reddit value investing analysis estimates Netflix's fair value at around $100, above its then-current market price, suggesting undervaluation. SimplyWallSt projects earnings growth of 15% per annum over three years, while the analyst consensus across 49 analysts shows an average price target of $111, implying significant upside.

Bear case

Financhill assigns Netflix a Stock Score of 35/100, flagging higher-than-normal risk and a 'Sell' rating. TheStreet downgraded its rating and cut its price target, acknowledging that despite strong year-over-year EPS growth, the lack of near-term performance upside must be accounted for in any fair valuation.