Pinterest, Inc.

PINS · NYSE

Company research

Pinterest, Inc. (NYSE: PINS) is a San Francisco-based visual discovery and social media platform that enables users to find, save, and shop ideas across categories such as recipes, home décor, fashion, and DIY projects through curated image and video content known as "Pins." Founded in 2009 by Ben Silbermann, Paul Sciarra, and Evan Sharp and incorporated in 2008 under the name Cold Brew Labs Inc., the company went public on the New York Stock Exchange in April 2019 and has since grown to serve over 550 million monthly active users globally. Pinterest generates revenue primarily through advertising, offering brands a suite of targeted ad formats — including Shopping Pins and Idea Pins — powered by advanced visual machine learning and AI-driven personalization that connects advertisers with high-intent consumers. With approximately $3.65 billion in revenue reported for 2024 and a market capitalization of roughly $15 billion, Pinterest continues to expand its commerce capabilities and global advertiser base under the leadership of CEO William J. Ready.

Research reports

A.L. Capital Advisory · June 19, 2026Pinterest Inc. (PINS) Stock Analysis — Price Target, Buy Rating & DCF Valuation (2026)

DCF-based analysis by A.L. Capital Advisory rates PINS a Buy at $20.27, with an intrinsic value range of $24–$48 and roughly 77% estimated margin of safety based on scenario-driven cash flow modeling. It emphasizes strengths like around 8% net margin and 9% ROE while flagging tail risk of about -42% one‑month CVaR and execution dependence on sustaining earnings at a 42x trailing P/E.

Margin Of Insight · May 13, 2026Pinterest Inc. (PINS) — Equity Research (quick‑research primer)

Margin of Insight’s primer outlines Pinterest’s visual discovery ad model, highlighting 631M MAUs, nearly all revenue from advertising, and accelerating revenue and free cash flow growth driven by lower‑funnel Performance+ campaigns and an Amazon ad partnership. It presents bull and bear drivers around closing the international ARPU gap, a large buyback program, and risks from AI‑native search competitors, potential monetization ceilings, and a recently filed securities fraud class action.

StockStory · February 13, 2026User Growth Strong, Monetization and Guidance Lag Expectations (Q4 CY2025 deep dive)

StockStory’s Q4 CY2025 deep dive notes that PINS grew revenue 14.3% year-on-year to $1.32 billion but slightly missed analyst expectations, with Q1 2026 revenue and EBITDA guidance coming in below Street forecasts and prompting a sharp negative market reaction. The report highlights record user and engagement growth, AI-powered OmniSage and PinFM models, and efforts to diversify the advertiser base while stressing ongoing tariff-driven ad pullbacks, dependence on large retailers, and execution risk from a salesforce and go‑to‑market transformation.

Zacks Investment Research · December 12, 2025Zacks Equity Research Report for PINS

Zacks’ December 2025 equity research report maintains a Neutral long-term recommendation with a $30 price target, citing Pinterest’s strong balance sheet, improving shoppability, AI-driven personalization, and solid international revenue and user growth across regions. It balances these positives against heavy reliance on advertising, intensifying competition from larger social and search platforms, rising operating expenses, and exposure to foreign exchange and uneven digital ad market recovery.

KoalaGains · November 4, 2025Pinterest, Inc. (PINS) Fair Value Analysis (2026)

KoalaGains’ fair value analysis concludes that PINS at $33.70 appeared reasonably valued to slightly undervalued, estimating a fair value range of $34–$39 using forward P/E and free‑cash‑flow‑based valuation methods. It highlights a trailing free cash flow yield of about 4.65%, a solid net cash position, and triangulated valuation approaches that together suggest a modest margin of safety for investors confident in the company’s growth trajectory.

KoalaGains · November 4, 2025Pinterest, Inc. (PINS) Stock Analysis & Key Metrics

KoalaGains’ broader stock analysis frames PINS as a high‑risk, high‑reward opportunity with strong revenue growth, robust free cash flow generation, and a debt‑free balance sheet but persistent profitability issues and fierce competition for users and ad dollars from much larger rivals. It argues that Pinterest’s future depends on materially improving platform monetization and advises that investors may want to wait for consistent profitability before committing significant new capital.

Documents

MorningstarPinterest Earnings: Brisk Start to 2026 but Growth Remains Below Larger Peers; Maintaining $22 FVE
MorningstarPinterest Earnings: Weak Growth Outlook Offsets a Strong End to 2025; Lowering FVE to $22 From $35
MorningstarPinterest Earnings: Strong, Offset by Weak Outlook; Fair Value Cut 19% to $35 As Competition Rises
MorningstarPinterest Earnings: We View After-Market Selloff as Overly Punitive After a Strong Quarter
MorningstarPinterest Earnings: Despite Macro Headwinds, Ad Spending on Pinterest Remains Solid