Roku, Inc.
ROKU · NASDAQ
Company research
Roku, Inc. (NASDAQ: ROKU) is a San Jose, California-based company that operates the #1 TV streaming platform in the United States, connecting viewers, content partners, and advertisers across a vast digital ecosystem. Founded in 2002 by CEO Anthony Wood, Roku generates revenue through two core segments — Platform and Devices — with its Platform segment, driven by digital advertising and content distribution, accounting for approximately 86% of total revenue. As of 2023, Roku boasted roughly 80 million active accounts that streamed over 106 billion hours of content, underscoring its dominant position in the connected-TV market. In addition to its software and advertising business, Roku manufactures and licenses streaming players, smart TVs under the "Roku TV" brand, audio equipment, and operates The Roku Channel, a free ad-supported streaming service available to millions of households across the U.S., Canada, Mexico, and the United Kingdom.
Research reports
Timothy Sykes · June 11, 2026Roku Stock Jumps As Analysts Hike Price Targets And Index Adds
Short-term trading-focused analysis highlighting Roku’s sharp price breakout on strong streaming growth, index inclusion into the S&P MidCap 400, and multiple sell-side price target increases, recommending buying pullbacks toward 130–132 with a stop below 121 and upside targets in the 150–170 range over the next 6–12 months. The report underscores Roku’s leading independent CTV platform position, improving margins, growing free cash flow and favorable technical momentum as fundamental support, while noting valuation risk and potential volatility around advertising trends and catalyst execution.
WestPeak Research Association · January 30, 2026Roku (NASDAQ: ROKU) – Revolutionizing Couch TimeUniversity-affiliated equity research report assigning a Buy rating and 12‑month target price of 120.60, arguing that the market undervalues Roku’s distribution-based and data-driven moats in connected TV and forecasting revenue growing from 4.1 B in 2024 to 6.3 B in 2026 with EBITDA rising from 121 M to 638 M. The analysis uses DCF and premium-multiple comps to derive upside versus the then-current price, highlights catalysts such as advertising growth, partnerships and major events, and flags key risks including privacy/regulatory constraints on data, intensifying competition from Amazon, Apple and other CTV/OTT substitutes, and potential demand shifts toward emerging technologies like AR/VR.