Ziff Davis, Inc.

ZD · NASDAQ

Low target$30.00
Average target$47.14
High target$61.00

Analyst ratings

buy · 7 ratings

DateFirmActionRatingPrice target
May 12, 2026Evercore ISI GroupMaintainsOutperform$61.00
May 11, 2026RBC CapitalMaintainsOutperform$48.00
May 11, 2026BarclaysMaintainsEqual-Weight$48.00
May 5, 2026SusquehannaMaintainsPositive$60.00
March 6, 2026CitigroupMaintainsNeutral$48.00
March 4, 2026BarclaysMaintainsEqual-Weight$45.00
February 25, 2026UBSMaintainsNeutral$30.00
February 25, 2026CitigroupMaintainsNeutral$29.00
February 25, 2026JP MorganMaintainsNeutral$35.00
February 25, 2026Evercore ISI GroupMaintainsOutperform$46.00
November 10, 2025CitigroupMaintainsNeutral$35.00
November 10, 2025UBSMaintainsNeutral$38.00
November 10, 2025BarclaysMaintainsEqual-Weight$34.00

Valuation: Is Ziff Davis overvalued or trading at a discount?

Bull case

A DCF model points to a fair value of $64.16, implying the stock trades at a 16.2% discount to intrinsic value. This suggests the strong year-to-date share price return of 58.22% may still have room to run, with upside potential as high as 23% above the current price according to some community estimates.

Bear case

The most widely followed analyst valuation narrative places Ziff Davis' fair value at $48.67 against a last close of $53.78, making the stock approximately 10.5% overvalued. The consensus price target of $48.67 reflects expectations that recent share price momentum has outpaced fundamental earnings prospects.

Acquisition-driven growth strategy: Strength or structural vulnerability?

Bull case

Ziff Davis' diversified portfolio of digital media, SaaS, and recurring subscription businesses — assembled through acquisitions — provides multiple revenue streams. Susquehanna raised its price target to $60.00 with a 'positive' rating, reflecting confidence that the company's portfolio strategy can generate sustained earnings growth.

Bear case

Ziff Davis faces meaningful risks from its heavy reliance on acquisitions to offset organic revenue declines. Forecasts project a 4.4% yearly revenue decline through 2029, raising concerns that the acquisition model may not sustainably compensate for deteriorating core business performance without stretching the balance sheet.

Digital advertising headwinds: Manageable pressure or long-term structural threat?

Bull case

The recent removal from Russell defensive indices is seen as a technical reclassification rather than a change in fundamentals. Ziff Davis' mix of SaaS and recurring subscriptions is viewed as a meaningful buffer against digital advertising volatility, with share repurchases of $46.35 million in Q1 2026 signaling management confidence.

Bear case

Ongoing pressure on digital advertising continues to weigh on margins and represents a significant long-term structural risk. JPMorgan reduced its price target to $35.00, reflecting concern that audience pressures and ad market deterioration could undermine Ziff Davis' ability to grow earnings meaningfully from their current level of $36.8 million.