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DraftKings Inc.

DKNG · NASDAQ

Low target$27.00
Average target$36.86
High target$52.00

Analyst ratings

strong_buy · 29 ratings

DateFirmActionRatingPrice target
July 15, 2026JP MorganMaintainsOverweight$34.00
July 10, 2026TD CowenMaintainsBuy$35.00
July 9, 2026Deutsche BankMaintainsHold$28.00
July 1, 2026SusquehannaMaintainsPositive$31.00
June 25, 2026CitizensMaintainsMarket Outperform$36.00
June 24, 2026GuggenheimReiteratesBuy$35.00
June 22, 2026CitizensReiteratesMarket Outperform$34.00
June 8, 2026TD CowenReiteratesBuy$30.00
June 5, 2026UBSMaintainsBuy$49.00
May 14, 2026Morgan StanleyMaintainsOverweight$39.00
May 12, 2026CitigroupMaintainsBuy$30.00
May 12, 2026MizuhoMaintainsOutperform$45.00
May 11, 2026GuggenheimMaintainsBuy$35.00
May 11, 2026BarclaysMaintainsOverweight$35.00
May 11, 2026NeedhamReiteratesBuy$35.00
May 8, 2026BTIGMaintainsBuy$30.00
April 24, 2026MoffettNathansonDowngradesNeutral$27.00
April 21, 2026Truist SecuritiesMaintainsBuy$30.00
April 16, 2026JP MorganMaintainsOverweight$31.00
April 16, 2026CitigroupMaintainsBuy$29.00
April 16, 2026BarclaysMaintainsOverweight$33.00
April 7, 2026Wells FargoMaintainsOverweight$31.00
April 1, 2026CitizensMaintainsMarket Outperform$34.00
March 31, 2026SusquehannaMaintainsPositive$32.00
March 23, 2026BTIGReiteratesBuy$35.00
March 16, 2026UBSMaintainsBuy$43.00
March 3, 2026MacquarieMaintainsOutperform$40.00
March 3, 2026BMO CapitalMaintainsOutperform$50.00
March 3, 2026CitizensReiteratesMarket Outperform$38.00
March 3, 2026NeedhamReiteratesBuy$35.00
March 3, 2026BTIGReiteratesBuy$35.00
February 26, 2026BTIGMaintainsBuy$35.00
February 24, 2026Morgan StanleyMaintainsOverweight$40.00
February 17, 2026JP MorganMaintainsOverweight$32.00
February 17, 2026Goldman SachsMaintainsBuy$31.00
February 17, 2026StifelMaintainsBuy$40.00
February 17, 2026CitigroupMaintainsBuy$32.00
February 17, 2026Truist SecuritiesMaintainsBuy$33.00
February 17, 2026BarclaysMaintainsOverweight$37.00
February 17, 2026MizuhoMaintainsOutperform$44.00
February 17, 2026MacquarieMaintainsOutperform$40.00
February 17, 2026OppenheimerMaintainsOutperform$35.00
February 17, 2026NeedhamMaintainsBuy$35.00
February 13, 2026Canaccord GenuityMaintainsBuy$44.00
February 13, 2026BTIGMaintainsBuy$37.00
February 13, 2026BenchmarkMaintainsBuy$29.00
February 13, 2026B of A SecuritiesMaintainsNeutral$30.00
February 3, 2026Canaccord GenuityMaintainsBuy$50.00
January 30, 2026StifelMaintainsBuy$44.00
January 29, 2026GuggenheimMaintainsBuy$42.00
January 16, 2026Morgan StanleyMaintainsOverweight$53.00
January 15, 2026Wells FargoUpgradesOverweight$49.00
December 22, 2025Truist SecuritiesMaintainsBuy$43.00
December 5, 2025BTIGMaintainsBuy$45.00
November 19, 2025NeedhamReiteratesBuy$52.00
November 13, 2025MizuhoMaintainsOutperform$46.00
November 10, 2025CitigroupMaintainsBuy$48.00
November 10, 2025BarclaysMaintainsOverweight$40.00
November 10, 2025MacquarieMaintainsOutperform$48.00
November 10, 2025JP MorganMaintainsOverweight$42.00
November 10, 2025Truist SecuritiesMaintainsBuy$45.00
November 10, 2025GuggenheimMaintainsBuy$45.00
November 10, 2025StifelReiteratesBuy$46.00
November 10, 2025SusquehannaMaintainsPositive$48.00
November 10, 2025BernsteinMaintainsOutperform$41.00
November 10, 2025NeedhamReiteratesBuy$52.00
November 7, 2025Canaccord GenuityMaintainsBuy$54.00
November 7, 2025BenchmarkMaintainsBuy$37.00
November 7, 2025BTIGMaintainsBuy$42.00
November 4, 2025BMO CapitalMaintainsOutperform$63.00
November 4, 2025B of A SecuritiesDowngradesNeutral$35.00
November 3, 2025BernsteinMaintainsOutperform$50.00
October 27, 2025StifelMaintainsBuy$50.00
October 21, 2025Truist SecuritiesMaintainsBuy$50.00
October 14, 2025SusquehannaMaintainsPositive$59.00
October 9, 2025BerenbergUpgradesBuy$43.00
October 7, 2025MizuhoMaintainsOutperform$54.00
October 6, 2025JefferiesMaintainsBuy$52.00
October 2, 2025BTIGMaintainsBuy$45.00
October 2, 2025BenchmarkMaintainsBuy$43.00
October 1, 2025Northland Capital MarketsDowngradesUnderperform$33.00
October 1, 2025CitigroupMaintainsBuy$56.00
October 1, 2025OppenheimerMaintainsOutperform$55.00
October 1, 2025JMP SecuritiesMaintainsMarket Outperform$51.00
September 24, 2025UBSMaintainsBuy$56.00

Profitability sustainability and path to consistent earnings

Bull case

DraftKings achieved positive net income for the first time in 2025, with Q1 2026 EBITDA surging 64% year-over-year and 17% revenue growth. The company maintained its full-year 2026 revenue outlook of $6.5B–$6.9B, signaling confidence in its trajectory toward sustained profitability.

Bear case

Despite the recent profitability milestone, DraftKings' elevated P/E of 280.56 demands flawless earnings consistency. Analysts caution that growth alone does not guarantee a good investment, and recent earnings misses on monthly unique payers — 4.2M versus consensus of 4.46M — raise concerns about execution.

Competitive pressures and regulatory risks in the sports betting market

Bull case

DraftKings' expansion into new markets such as Alberta, alongside upcoming catalysts like the FIFA World Cup and NFL season, positions the company to capture incremental wagers. Morgan Stanley reiterated an 'overweight' rating, citing FIFA World Cup-driven upside as a near-term revenue accelerator.

Bear case

Prediction market competition is intensifying, with Kalshi gaining share and recording record volumes. MoffettNathanson lowered its price target from $27 to $25, and regulatory scrutiny across jurisdictions continues to pose significant headwinds for DraftKings' ability to expand and sustain profitability.

Stock valuation relative to intrinsic value and peer comparisons

Bull case

A majority of analysts maintain a 'Buy' or 'Strong Buy' consensus, with price targets ranging up to $74 and an average near $35, implying over 33% upside from current levels. DraftKings is also trading significantly below estimated future cash flow value of $87.21, suggesting meaningful undervaluation.

Bear case

DraftKings' Price-to-Sales ratio of 2x exceeds the peer average of 1.4x, and its Altman Z-Score of 2.05 signals elevated financial risk. Technical indicators overwhelmingly point to selling pressure, with 72% of tracked signals on a 'Sell' reading and the stock down over 38% in the past 52 weeks.