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MediaAlpha, Inc.

MAX · NYSE

Market closed$14.12$0.040000 (+0.28%)After hours $13.90 · -1.56%

Key statistics

Previous close$14.08
Open$14.13
Day high$14.38
Day low$13.68
52-week high$14.70
52-week low$7.09
Market cap763.36M
Volume1.46M
Average volume740.78K
P/E ratio12.39
Forward P/E—
EPS1.14
Dividend yield0.00%

Market context

Why it moved

MediaAlpha (MAX) edged slightly higher despite notable insider selling by its CEO and CTO under pre-planned Rule 10b5-1 tax-coverage plans, as the stock continues to trade near its 52-week high supported by strong Q1 2026 earnings that beat revenue expectations.

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What is happening

Recent company-specific developments and publisher coverage.

July 18, 2026MediaAlpha closed slightly higher on the regular session before slipping in after-hours trading, as investor attention centered on a wave of insider stock sales near the company's 52-week high. CEO Steven Yi sold approximately $2.28M in shares over three days (July 13–15) under a pre-arranged 10b5-1 plan tied to RSU tax obligations, while CRO Keith Cramer and director Eugene Nonko also disclosed sales totaling roughly $185K and $650K respectively. Despite the insider activity, the company's fundamental backdrop remains constructive — Q1 2026 revenue of $310M beat estimates, Q2 guidance of $290–$310M implies ~19% YoY growth, and analysts highlight MediaAlpha's AI-powered insurance shopping platform as a key growth catalyst. The broader communication services sector (XLC) edged higher in after-hours, though market sentiment was cautious amid escalating U.S.-Iran tensions and a sharp post-earnings drop in Netflix that weighed on the sector during the regular session.

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July 16, 2026MediaAlpha shares closed modestly lower, pulling back from near 52-week highs, as a wave of insider selling drew investor attention. CEO Steven Yi sold approximately $2.28 million worth of Class A shares over July 13–15 under a pre-arranged Rule 10b5-1 plan, joined by CRO Keith Cramer and director Eugene Nonko in similar tax-related RSU sales — totaling roughly 220,000 shares combined. While all transactions were executed under pre-planned tax coverage programs, the concentration of insider activity near the stock's 52-week high of $14.39 may be tempering near-term sentiment despite MediaAlpha's strong Q1 2026 beat ($310M revenue vs. $298.71M forecast) and a 38% gain over the past year.

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July 16, 2026MediaAlpha closed modestly higher, brushing against its 52-week high of $14.39, even as a wave of insider selling dominated the headlines. CEO and Co-Founder Steven Yi sold approximately $2.28 million worth of shares over three days, while CRO Keith Cramer and director Eugene Nonko also sold shares totaling roughly $184K and $646K respectively — all executed under pre-arranged 10b5-1 plans. Despite elevated volume nearly double the daily average, shares held firm, suggesting the selling was absorbed by the market, possibly aided by Wall Street's broadly constructive view on the communication services sector heading into Q3.

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July 10, 2026MediaAlpha closed modestly lower as two significant overhangs weigh on investor sentiment: a securities law firm investigation into potential board fiduciary duty breaches tied to the company's $45 million FTC settlement over deceptive advertising practices, and insider stock sales during the FTC inquiry period. Looking ahead, the company has scheduled its Q2 2026 earnings release for July 29, which may provide clarity on the financial and operational impact of the settlement and related governance reforms.

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July 10, 2026MediaAlpha edged lower as investors weighed two concurrent developments: the company's announcement of a July 29 Q2 2026 earnings call, and a securities law investigation by Bleichmar Fonti & Auld LLP into potential fiduciary duty breaches tied to a $45 million FTC settlement over deceptive advertising practices and alleged insider stock sales during the probe. The overhang from the FTC settlement—which involved misleading claims around health insurance lead generation—and questions about insider trading ahead of full public disclosure continue to weigh on investor sentiment heading into the upcoming earnings report.

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July 8, 2026MediaAlpha shares fell in regular trading and extended the decline in after-hours, weighed down by a new securities law investigation and insider selling disclosures. Law firm Bleichmar Fonti & Auld announced a probe into the board and senior management over potential fiduciary duty breaches tied to a $45 million FTC settlement for deceptive advertising practices, with questions raised about whether insiders sold shares ahead of the full complaint's disclosure. An affiliate Form 144 filing also revealed 816,000 shares planned for sale, adding to investor unease ahead of the company's July 29 Q2 earnings report. Keefe, Bruyette & Woods' recent price target raise to $17 (Outperform) offers some support.

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July 7, 2026MediaAlpha declined after earlier trading as high as $14.39, with shares closing down about 2.4% amid a broader market retreat — the S&P 500 fell roughly 52 points and the XLC Communication Services ETF also softened. Earlier in the session, shares had jumped on a positive ISM Services PMI reading (54%) marking 24 consecutive months of expansion, a tailwind for MediaAlpha's insurance customer acquisition platform. Separately, two Form 144 filings disclosed affiliate share sales totaling 816,000 proposed shares, including recent dispositions by Eugene Nonko, adding a modest supply overhang to investor sentiment.

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July 7, 2026MediaAlpha surged to touch its 52-week high of $14.06, closing up 4.24% on above-average volume, as a favorable macro backdrop and renewed investor interest in the insurance customer acquisition platform converged. A better-than-expected ISM Services PMI reading helped lift the stock in afternoon trading, while a recent Seeking Alpha analysis highlighted the company's strong fundamentals — including 69.6% two-year revenue growth and 410% annualized EPS growth — framing MAX as a compelling play on the ongoing insurance advertising recovery. The Communication Services sector (XLC) also advanced on the day, providing a supportive tailwind, though investors should note a Form 144 filing disclosing planned affiliate share sales of 816,000 shares.

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Investing.com · July 15, 2026MediaAlpha CEO Steven Yi sells $2.28m of MAX stockInvesting.com · July 15, 2026MediaAlpha director Eugene Nonko sells $645,776 of company sharesGlobeNewswire · July 8, 2026MAX Investment: MediaAlpha Board Shareholders are NotifiedGlobeNewswire · June 24, 2026$MAX Stock News: MediaAlpha Board Investigated after
Benzinga · July 8, 2026Keefe, Bruyette & Woods Maintains Outperform on MediaAlpha, Raises Price Target to $17
Benzinga · June 23, 2026TD Cowen Maintains Hold on MediaAlpha, Lowers Price Target to $11
Benzinga · April 30, 2026JP Morgan Maintains Overweight on MediaAlpha, Raises Price Target to $12
Benzinga · April 29, 2026MediaAlpha Sees Q2 Sales $290.000M-$310.000M vs $294.330M Est
Benzinga · April 29, 2026MediaAlpha Q1 EPS $0.21 Misses $0.22 Estimate, Sales $310.004M Beat $296.622M Estimate
Mt Newswire · April 23, 2026MediaAlpha Insider Sold Shares Worth $1,124,615, According to a Recent SEC Filing
Benzinga · February 24, 2026Goldman Sachs Maintains Neutral on MediaAlpha, Lowers Price Target to $11.5
Benzinga · February 24, 2026RBC Capital Maintains Outperform on MediaAlpha, Lowers Price Target to $11

Peers

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