MediaAlpha, Inc.
MAX · NYSE
Company research
MediaAlpha, Inc. (NYSE: MAX) is a Los Angeles-based marketing technology company that operates what it believes is the insurance industry's leading programmatic customer acquisition platform in the United States, connecting insurance carriers, agents, and distributors with high-intent online consumers across property & casualty, health, and life insurance verticals. Founded in 2014 and led by CEO Steven Yi, the company leverages advanced data science, predictive analytics algorithms, and real-time bidding technology to help its more than 1,200 active partners efficiently target and acquire customers at scale, generating nearly 119 million consumer referrals in 2024. MediaAlpha generates revenue by earning a fee for each consumer referral transacted on its platform, with property & casualty insurance accounting for approximately 94% of total sales and supporting over $1.5 billion in advertising spend across brand, comparison, and metasearch sites. The company went public on the New York Stock Exchange in October 2020 and reported approximately $1.1 billion in annual revenue, reflecting 122% year-over-year growth in FY2024.
Research reports
Free, analyst‑written report covering MediaAlpha’s Q4 CY2025 results, noting a revenue miss but strong EPS and EBITDA beats, improving operating margins, and negative free cash flow, concluding the stock is a solid, fast‑growing business trading at a seemingly attractive forward P/E with consensus price targets implying meaningful upside.
CirclFi · June 3, 2026Should You Buy MediaAlpha, Inc. Stock in 2026?Quant‑driven article using 11 valuation models to assess MAX, finding a wide fair‑value range and majority model consensus that the shares are at or above intrinsic value, highlighting a strong quality score but significant valuation uncertainty and macro/sector risks, and emphasizing that the current price embeds optimistic assumptions rather than clear fundamental mispricing.
Simply Wall St · October 30, 2025MediaAlpha (NYSE:MAX) – Stock AnalysisStructured fundamental analysis summarizing MAX’s business model, valuation “Snowflake” scores, historical and projected earnings and revenue, balance‑sheet metrics, and analyst coverage, presenting a mixed picture of modest margins, negative recent share performance, and expected growth without issuing an explicit buy or sell call, leaving the overall investment case balanced between opportunities and risks.