Rakuten Group, Inc.

RKUNY · OTC

Company research

Rakuten Group, Inc. (OTC: RKUNY) is a Tokyo-based Japanese technology conglomerate founded in 1997 by Chairman and CEO Hiroshi Mikitani, often referred to as the "Amazon of Japan" for the breadth of its digital services. The company operates through three core segments — Internet Services, FinTech, and Mobile — spanning a vast ecosystem that includes its flagship e-commerce marketplace Rakuten Ichiba, travel booking, digital content, and loyalty/cashback platforms, serving approximately 2.1 billion members across more than 30 countries. Its FinTech division offers a comprehensive suite of financial services including credit cards, online banking, insurance, securities trading, and digital payments, while its Mobile segment delivers mobile telecommunications, fiber broadband, and electricity supply services through its wholly owned subsidiary Rakuten Mobile. With over 70 businesses, roughly 29,000 full-time employees, and a market capitalization of approximately $10.6 billion, Rakuten differentiates itself through a unified membership and loyalty points ecosystem that drives cross-service engagement and customer lifetime value.

Research reports

Zacks Investment Research · January 9, 2026Rakuten, Inc (NASDAQ Other OTC:RKUNY) – Zacks Rank 4-Sell Snapshot

Zacks assigns RKUNY a Rank 4-Sell, citing negative net margins, weak return on equity, and high debt-to-capital relative to its Internet Services peers. The report frames the stock as unattractive over a 1–3 month horizon given the lack of positive earnings estimate revisions, modest projected sales growth, and unfavorable comparative performance versus the industry and the S&P 500.