The Scotts Miracle-Gro Company

SMG · NYSE

Low target$67.00
Average target$72.00
High target$75.00

Analyst ratings

buy · 5 ratings

DateFirmActionRatingPrice target
July 16, 2026UBSMaintainsNeutral$70.00
July 8, 2026Wells FargoMaintainsOverweight$74.00
June 8, 2026StifelMaintainsBuy$75.00
April 8, 2026Wells FargoMaintainsOverweight$72.00
March 26, 2026JP MorganDowngradesNeutral$67.00
March 3, 2026StifelMaintainsBuy$79.00
January 29, 2026Wells FargoMaintainsOverweight$70.00
January 14, 2026UBSMaintainsNeutral$66.00
November 6, 2025UBSMaintainsNeutral$61.00
November 6, 2025StifelUpgradesBuy$70.00
November 5, 2025JefferiesMaintainsBuy$74.00
October 2, 2025UBSMaintainsNeutral$62.00
September 25, 2025Wells FargoMaintainsOverweight$67.00

Debt deleveraging progress and capital allocation optionality

Bull case

Net leverage is expected to fall below 4.0x with LTM EBITDA of $526.4M and a 10% free cash flow yield. Stifel raised its price target to $79, arguing that each deleveraging step increases the probability of share buybacks, which mechanically reduces float and amplifies EPS — optionality that remains underpriced by the market.

Bear case

Despite balance-sheet progress, several analysts maintain that debt levels remain a meaningful constraint. Seeking Alpha coverage highlights that mixed execution and limited future debt reduction cap the stock's upside, and multiple analysts retain a 'Hold' rating until further tangible deleveraging is demonstrated.

Raw material cost pressures and geopolitical input-cost risk

Bull case

Near-term seasonal demand and improving retail traffic — up 3.2% per Placer.ai data — support a constructive short-term outlook. Three analysts raised estimates following Q1 FY2026 results that modestly beat on both EPS and revenue, suggesting current cost pressures are manageable in the near term.

Bear case

JPMorgan downgraded Scotts Miracle-Gro from Overweight to Neutral and cut its price target to $67, citing expected raw-material cost pressure stemming from the Iran conflict. Analysts warn that geopolitically driven input inflation represents a significant earnings risk playing out on a 6–18 month horizon that most models underestimate.

Hawthorne hydroponics segment drag and cannabis market exposure

Bull case

The reclassification of Hawthorne as a discontinued operation signals management's decisive pivot away from the underperforming cannabis-adjacent business. This strategic clarity allows investors to re-focus on the core lawn and garden segment, which recently delivered $4.53 EPS versus the $3.97 consensus estimate and $1.46B in revenue above expectations.

Bear case

Scotts Miracle-Gro's stock sank on a revenue miss tied to weak hydroponics sales, and Seeking Alpha analysis describes subdued spending and channel inventory build-up as headwinds that reduce upside potential. The prolonged weakness in the cannabis-adjacent hydroponics market has repeatedly undermined overall company performance and analyst confidence.