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Snap Inc.

SNAP · NYSE

Market closed$4.53$-0.165000 (-3.52%)After hours $4.54 · +0.33%

Key statistics

Previous close$4.69
Open$4.61
Day high$4.65
Day low$4.43
52-week high$10.41
52-week low$3.81
Market cap7.66B
Volume34.25M
Average volume43.29M
P/E ratio-50.28
Forward P/E6.51
EPS-0.09
Dividend yield0.00%

Market context

Why it moved

SNAP shares fell amid continued investor concern over the company's persistent losses and declining stock performance, as the stock trades well below its key moving averages and has shed roughly 43% year-to-date, with mixed recent earnings and ongoing competitive and insider-selling pressures outweighing a minor analyst upgrade from Wall Street Zen.

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What is happening

Recent company-specific developments and publisher coverage.

July 18, 2026Snap Inc. shares declined amid a broad communication services selloff, with the sector falling nearly 3% on the day as Netflix's disappointing Q3 guidance and escalating U.S.-Iran tensions rattled investor sentiment across ad-dependent platforms. The drop adds to a difficult 2026 for Snap, which is already down sharply year-to-date following Q1 results that flagged a $20–25M advertising revenue hit from Middle East geopolitical uncertainty and a North American DAU decline. A recent Seeking Alpha piece has highlighted a potential 'profit era' for Snapchat amid improving EBITDA margins, but competitive pressure from Meta and Alphabet, the costly AR glasses 'Specs' launch in June, and a deteriorating macro backdrop continue to weigh on investor confidence.

-3.5181

July 17, 2026Snap Inc. shares declined modestly, weighed down by a recent UBS price target cut to $5 (from $7) with a Hold rating, alongside ongoing analyst skepticism following the underwhelming reception of its $2,195 Specs AR glasses launched in June. The stock has shed roughly 41% year-to-date, with investors broadly cautious on Snap's ability to reclaim ad market share from Meta and Alphabet while its North American daily active users continue to decline. A July Seeking Alpha analysis argues the stock could be 38% undervalued on improving cash flow and the upcoming Specs AR public launch, but near-term sentiment remains challenged by geopolitical headwinds, the collapsed Perplexity AI partnership, and broader Communication Services sector weakness.

-1.5756

July 16, 2026Snap closed modestly higher, though the stock remains under pressure from a string of bearish analyst actions and fundamental concerns. UBS cut its price target on Snap to $5 from $7 on July 14, maintaining a Hold rating, reflecting persistent worries about ad revenue headwinds and competition from Meta and Alphabet. The move follows a difficult year for Snap, which shed 17% over two sessions in June after the costly $2,195 AR glasses 'Specs' launch drew skepticism over mainstream appeal, and earlier tumbled on Q1 results that flagged a $20-25M ad revenue hit from Iran-related geopolitical tensions and a declining North American DAU count.

1.6026

July 15, 2026Snap Inc. shares closed essentially flat amid a broader market rally driven by cooler-than-expected June CPI data, as the stock continues to trade near multi-year lows weighed down by persistent structural headwinds. UBS recently cut its price target on Snap to $5 from $7 (maintaining a Hold rating), reflecting ongoing concerns about the company's ability to compete for ad dollars against Meta and Alphabet, a decline in North American daily active users, and a muted market reception to its $2,195 AR glasses 'Specs' launched last month, which triggered a 17% two-session selloff in mid-June.

0.1073

July 14, 2026Snap Inc. closed essentially flat amid a broader market selloff driven by renewed US-Iran hostilities and a chip sector rout, but fresh analyst pressure weighed on sentiment. UBS cut its price target on Snap to $5 from $7 while maintaining a Hold rating, and Goldman Sachs also trimmed its target to $6 from $7 last week, reflecting persistent concerns about slowing user growth, advertiser competition from Meta and Alphabet, and tepid monetization. The stock remains down sharply in 2026, still recovering from May's Q1 earnings selloff and the poorly received June launch of its $2,195 AR glasses 'Specs,' which drew skepticism over mainstream appeal.

-0.3205

July 11, 2026Snap closed slightly lower, weighed down by persistent analyst skepticism and a challenging competitive backdrop. Goldman Sachs cut its price target to $6 from $7 (maintaining Hold), while DA Davidson initiated coverage with a Neutral rating and a $5 target — near current levels — citing competition from Instagram and YouTube. The bearish sentiment follows a rough stretch for the stock, which is down roughly 24% since Q1 earnings in May, when North American daily active users fell 7% year-over-year, and has shed over 40% year-to-date partly due to the underwhelming reception of its $2,195 AR "Specs" glasses in June.

-0.4255

July 10, 2026Snap shares closed modestly higher, edging up despite a cluster of cautious analyst actions that kept a lid on gains. Goldman Sachs cut its price target to $6 from $7 while maintaining a Hold rating, and Wells Fargo lowered its target to $5, reflecting ongoing concerns about Snap's competitive position against Meta and Alphabet in digital advertising. The bearish analyst tone follows a turbulent 2026 for the stock, marked by a costly AR glasses launch in June that shed 17% in two sessions, a Q1 earnings miss driven by a $20–25M geopolitical ad revenue hit tied to Middle East conflict, and the collapse of its $400M Perplexity AI partnership.

1.4039

July 9, 2026Snap Inc. closed modestly lower as a wave of bearish analyst actions weighed on the stock, with Goldman Sachs cutting its price target to $6 from $7, Wells Fargo slashing its target to $5 from $10, and D.A. Davidson initiating coverage at Neutral with a $5 target — all on the same day. The analyst consensus reflects persistent concerns over competitive pressure from Meta and Alphabet, declining North American daily active users, and uncertainty around the Perplexity AI revenue partnership. The broader market also faced a risk-off environment after President Trump declared the U.S.-Iran ceasefire "over," sending oil prices surging and pressuring Communication Services, which lagged the sector peers in Q2.

-0.5376

Simply Wall Street · July 18, 2026Does Snap’s Profit-Focused Turn and Peer Outperformance Reshape the Bull Case For SNAP (SNAP)?Quiver Quantitative · July 17, 2026Why Snap Inc. (SNAP) Stock Is Down Todayad-hoc-news.de · July 17, 2026Snap stock steadies as investors weigh AI investment and revenue growthBusiness Wire · July 9, 2026Snap Inc. Announces Date of Second Quarter 2026 Results Conference CallStocktwits · March 31, 2026SNAP Stock Rockets 13% – Everything To Know About Irenic’s Letter To CEO Evan Spiegel
Mt Newswire · July 8, 2026DA Davidson Initiates Snap at Neutral With $5 Price Target
Benzinga · July 7, 2026'Australia's Teen Social Media Ban Fails To Clear First Hurdle In Age Checks, Says Study' - Reuters Exclusive
Benzinga · June 29, 2026Meta, YouTube, TikTok Could Face Millions In Fines Under Australia's Tougher Social Media Law: 'Not Here To Play Games'
Mt Newswire · June 29, 2026Australia Reportedly Introduces Bill to Tighten Under-16 Social Media Ban, Increases Possible Fines
Mt Newswire · June 25, 2026Snap Faces Arkansas Lawsuit Alleging Deceptive Practices Affecting Minors
Benzinga · June 25, 2026Meta's Mark Zuckerberg, Google's Sundar Pichai Reportedly Spared From Child Safety Senate Testimony As White House Steps In
Benzinga · June 24, 2026YouTube Settles Teen Social Media Addiction Lawsuit Ahead Of Trial As Meta, TikTok And Snapchat Face Mounting Mental Health Claims
Benzinga · June 21, 2026Consumer Tech News (June 15-18): Trump Signals Major US Chip Alliance, Snap AR Glasses Face Criticism & More

Peers

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