Ulta Beauty, Inc.
ULTA · NASDAQ
Company research
Ulta Beauty, Inc. (NASDAQ: ULTA) is the largest specialty beauty retailer in the United States, headquartered in Bolingbrook, Illinois, and serving as the premier destination for cosmetics, fragrance, skincare, haircare, wellness, and salon services. Founded in 1990 and originally known as Ulta Salon, Cosmetics & Fragrance, Inc., the company has grown to approximately 1,500 stores across all 50 U.S. states, offering more than 25,000 products from roughly 500 well-established and emerging beauty brands across all categories and price points, including its own private label, the Ulta Beauty Collection. Each store features a full-service salon offering hair, skin, brow, makeup, and nail treatments, while products are also available through Ulta.com and the Ulta Beauty mobile app, supported by the highly popular Ulta Beauty Rewards loyalty program. The company is also expanding internationally through a joint venture in Mexico, a franchise in the Middle East, and its subsidiary Space NK, a luxury beauty retailer operating in the U.K. and Ireland.
Research reports
Margin Of Insight · May 28, 2026Ulta Beauty Inc. (ULTA) — Equity Research
Multi-step equity research deep dive that characterizes ULTA as a narrow-moat, high-ROIC specialty beauty retailer with a loyalty-driven data asset, balancing a detailed bull case and bear case around comps, margins, competitive pressure, and the Berkshire exit, and concluding with a hold/monitor stance pending resolution of FY2026–FY2027 catalysts and scenario-based fair value outcomes.
Ultra Stock Analysis Pro · March 15, 2026Ulta Beauty, Inc. (ULTA) — Comprehensive Analyst ReportQuantitative analyst report combining technical backtests, tactical stop-loss strategy, and fundamental snapshot, assigning ULTA a HOLD rating with roughly 26.7% upside to the consensus target, backed by mid-teens revenue growth, strong institutional ownership and favorable risk/reward metrics, while highlighting oversold technical conditions, modest recent earnings decline, and moderately bearish news sentiment as key risks requiring disciplined position management.
Retailboss (Substack) · December 13, 2025Ulta Beauty's Q3 Performance Reveals Three Market Shifts Retailers Can't IgnoreNarrative research article dissecting Ulta’s Q3 2025 beat on revenue and EPS, emphasizing that 95% of sales come from a 46.3 million-member loyalty program, framing beauty as “affordable luxury” that remains resilient in a pressured macro, and analyzing marketplace expansion and multi-model international growth (acquisition, joint venture, franchise) as strategic levers, while noting category competition and execution in new geographies as the main longer-term risks.